More on piracy from The Guardian:
At the last Consumer Electronic Show, the British market intelligence firm Envisional presented its remarkable State of Digital Piracy Study. Here are some highlights:
• Pirated contents accounts for 24% of the worldwide internet bandwidth consumption.
• The biggest chunk is carried by bittorrent (the protocol used for file sharing); it weighs about 40% of the illegitimate content in Europe and 20% in the US (including downstream and upstream). Worldwide, bittorrent gets 250 million UVs per month.
• The second tier is made by the so-called cyberlockers (5% of the global bandwidth), among them the infamous Megaupload, raided a few days ago by the FBI and the New Zealand police. On the 500 million uniques visitors per month to cyberlockers, Megaupload drained 93 million UVs. (To put things in perspective, the entire US newspaper industry gets about 110 million UVs per month). The Cyberlockers segment has twice the users but consumes eight times less bandwidth than bittorrent simply because files are much bigger on the peer-to-peer system.
• The third significant segment in piracy is illegal video streaming (1.4% of the global bandwidth.)
There are three ways to fight piracy: endless legal actions, legally blocking access, or creating alternative legit offers.
I think this is the interesting point – creating alternative legitimate ways of getting digital content cuts piracy.
Compare the difference in US and EU internet traffic:
US – Netflix takes the largest chunk
EU – Bittorrent takes the largest chunk
via Piracy is part of the digital ecosystem | Technology | guardian.co.uk.


