This is a short video which is at the heart of my A2 Media teaching. It very clearly sets out the effects of New Media Technologies on the traditional ways of consuming media. Gauntlett’s “Media Gods” metaphor is one to remember and refer to when learning your theory.
YouTube – Media and Everyday Life improved version.
Possibly related posts:
- BBC News – YouTube bids for screen dominance
- Gladiator director Sir Ridley Scott teams up with YouTube for “world’s biggest movie” – mirror.co.uk
- YouTube Wins Court Case Against Viacom
- Aida Edemeriam on what our treatment of Jade Goody taught us about ourselves | Media | The Guardian
- Dove beauty campaign – Onslaught