Monthly Archives: September 2010

These perfect Facebook nerds did start a revolution – in advertising | Zoe Williams | Comment is free | The Guardian

Posted on by

At the moment, there is even more being written about Facebook than usual, due in part to the forthcoming film The Social Network. This article explores the question of value – just how is Facebook making money, and how much will it be worth when it goes public (ie shares become available on the stock market):

Well, it’s almost all ads – the site has overcome its misgivings and is expected to make $1.1bn this year. Half of that is straight advertising, a little bar down the side telling you to buy stuff. There are also “performance ads”, where the user has to vote on something, or do a little multiple choice, engage with the ad in some way – the ultimate testament, I thought, to the restless aimlessness of time spent on Facebook. But no, the ultimate testament turns out to be the virtual gifts, which accounted for one-tenth of the revenue last year, and are really beyond pointless – you spend a dollar sending your friend a picture of a cocktail, or a puppy. This made $50 million.

These perfect Facebook nerds did start a revolution – in advertising | Zoe Williams | Comment is free | The Guardian.

INTERACTIVE CINEMA: MARKETING’S NEW FRONTIER? ‹ Little White Lies – Independent Film Magazine

Posted on by

I’m sure many of you have seen the current Tipp-Ex campaign ‘The Hunter Shoots a Bear’ on YouTube, and the recent Arcade Fire interactive video for ‘We Used To Wait’.

LWLies explore these technologically advanced pieces of marketing and consider what the future might bring:

So what’s the big deal? Well, if one short YouTube promo can suddenly push a near forgotten brand such as Tipp-Ex to the forefront of the online community’s ‘hip list’ and beyond, imagine the commercial possibilities for future brand awareness and product placement in more substantial, theatrical releases.

INTERACTIVE CINEMA: MARKETING’S NEW FRONTIER? ‹ Little White Lies – Independent Film Magazine.

Wanted: whoever killed Sex and the City. So we can shake your hand | Stuart Heritage | Film | guardian.co.uk

Posted on by

This Guardian article considers the role critics have apparently played in ensuring that there is not a Sex and The City 3 movie. For those not paying attention at the time, although it did quite well at the box office, the second film had a spectacular mauling at the hands of numerous critics, both male and female:

Wanted: whoever killed Sex and the City. So we can shake your hand | Stuart Heritage | Film | guardian.co.uk.

And, as a commentator points out, it did inspire one of the finest Mark Kermode rants in a long time:

Indian papers pioneer talking adverts | Media | guardian.co.uk

Posted on by

When the paper was unfolded – as you can see in the video clip here – a light-sensitive speaker chip was activated. It’s doubtful if you’ll hear the blurb. For the record, it says:

Best-in-class German engineering is here. The new Volkswagen Vento. Built with great care and highly innovative features. Perhaps that’s why it breaks the hearts of our engineers to watch it drive away. The new Volkswagen Vento. Crafted with so much passion, it’s hard to let it go. Volkswagen. Das Auto.

via Indian papers pioneer talking adverts | Media | guardian.co.uk.