Gender and culture

A few interesting gender items popped up on the Film Studies For Free Twitter feed yesterday:

  • Louise Wilks ‘”Boys don’t like girls for funniness”: Raunch Culture and the British Tween Film’ – Download
  • Francis Smith on ‘Gender and Class Performativity at the Prom: An Analysis of PRETTY IN PINK’ – Download
  • Networking Knowledge journal online (2011 conference, papers + “Girlhood in Popular Culture” theme)

Could be useful for case studies in A2 Film or Media.

MTV Under The Thumb app will stream shows with ‘co-viewing’ social features | Technology | guardian.co.uk

MTV are to launch a smartphone app that will make social viewing easier.

MTV is launching an iPhone and Android app called Under The Thumb in Europe, which will enable people to watch its shows while chatting to friends, and also control playback on their TVs.

And

Ben Jones, European director of technology at AKQA, said at the launch event that the app is aimed at the “Millennials” generation.

“They’re basically kids or people who live life at the pace of digital. They need to have content wherever they are, at any point, on any device… A lot of kids nowadays don’t necessarily watch TV any more, they consume the majority of their content on their laptop, smartphone or tablet.”

The app will stream MTV’s shows on-demand, with an in-app chat feature for people to talk to friends about what they’re watching. There’s also something called “polymorphic interface control”, which turns Under The Thumb into a remote control app for a TV.

Jones said it will give viewers “the ability to control the stream, pause play and so forth, direct from your phone, and then that device becomes the controller for a larger screen too… No one’s really done this before.”

via MTV Under The Thumb app will stream shows with ‘co-viewing’ social features | Technology | guardian.co.uk.

Dear Hollywood, nostalgia is not a business model – Ideas@Innovations – The Washington Post

Post-Oscars blog post from the Washington Post about the state of Hollywood and the internet.

The problem with the entertainment industry is not the Internet or overseas foreign pirates — it’s a nostalgia for a past that will never return. Unfortunately, nostalgia is not a business model. The relentless pace of business in today’s digital world means that you either innovate or get out of the way.

And

It’s clear that the business model of Hollywood is built around scarcity, while the business model of Web-based companies is built around abundance. How the leaders of these two industries handle the vast dichotomy between these two models will tell you a lot about the future of video entertainment. During last night’s Academy Awards, the Hollywood message was distinctly one of scarcity, and it went something like this: It is only a few unique individuals, trained for generations, who can create this magic on a consistent basis. Anyone who has spent more than a few hours on the Internet knows otherwise – that the world is full of uniquely talented people, crowdfunding their ideas, embracing off-the-shelf digital tools and experimenting with innovative new formats for film.

via Dear Hollywood, nostalgia is not a business model – Ideas@Innovations – The Washington Post.

Right versus pragmatic – Marco.org

This piece by Marco Ament is another good contribution to the debate on piracy triggered by last week’s The Oatmeal comic.

Not all piracy represents lost sales: many pirates would never have paid, and would rather go without whatever they can’t easily pirate. That’s not a market worth worrying too much about, because there’s not much anyone can do to stop it, and any attempts to slow it down usually just limit, inconvenience, frustrate, and anger the paying customers.

And

Relying solely on yelling about what’s right isn’t a pragmatic approach for the media industry to take. And it’s not working. It’s unrealistic and naïve to expect everyone to do the “right” thing when the alternative is so much easier, faster, cheaper, and better for so many of them.

The pragmatic approach is to address the demand.

Right versus pragmatic – Marco.org.

Piracy roundup

There have been several interesting contributions to the piracy debate recently, too many to give each one an individual post. This Oatmeal cartoon has been circulating widely on Twitter and elsewhere, encapsulating the commonly held view that piracy is worsened by the fact that it can be very difficult to legally buy digital content in some cases, an argument also recently expressed by Matt Gemmell. An older Boing Boing post is also relevant here, about how much more frustrating it is to watch a legal DVD copy than a pirate one due to unskippable anti-piracy messages and trailers.

Reasoned responses have come from Andy Ihnatko and Craig Grannell who both make a similar point – that difficulty in buying something doesn’t mean we are entitled to steal it – whilst acknowledging the point The Oatmeal post makes.

The essence of the argument is as follows:

  • Pirates – media institutions make it too hard to buy digital content, by making it more expensive than DVDs, not available in all regions at the same time, not compatible with a wide range of devices, or simply not available at all. Piracy would be reduced if it was easier to be a legal consumer.
  • Non-pirates (if we are sticking with the established nautical metaphor, is this the navy?) – we are talking about entertainment products here, not food or medicine required to save lives. Difficulties in easily obtaining a media product legally does not mean that we are therefore entitled to steal it instead. It is possible to simply wait until it is available, buy a DVD copy or just go without.

Finally, reports yesterday also said that The Pirate Bay may well soon be blocked in the UK, much as Newzbin2 was, as attempts to censor the internet in order to protect the interests of media institutions continue.

iPhone brings cinematography to masses – Entertainment News, Technology News, Media – Variety

This Variety article looks at the impact of the iPhone 4S camera on film production:

The introduction of video recording options on Digital SLR cameras opened a lot of doors for budding auteurs on a budget, but advances to the camera quality of the latest iPhone could bring a flood of new offerings from people who haven’t previously been able to afford quality video equipment.

Apple put a heavy emphasis on the iPhone 4S camera, adding high-def 1080p recording capabilities (the iPhone 4 had 720p), updating the maximum aperture and improving the auto-white balance, while also offering image stabilization and temporal noise reduction. The result is a handheld video camera that shoots nearly as well as Canon’s EOS 5D Mark II at certain settings. And that’s already encouraging people to see what they can coax from the $200 device (not including two-year phone service contract).

“I foresee a lot more people experimenting with short film,” says Dmitry Kozko, CEO of OpenFilm, an online community for independent filmmakers whose advisory board includes actors James Caan, Robert Duvall and Scott Caan, along with director Mark Rydell. “I see it growing online, and I see a lot of festivals coming up that will cater to (the 4S), if only because of the ‘cool factor.’ “

via iPhone brings cinematography to masses – Entertainment News, Technology News, Media – Variety.