The Guardian looks at how internet users rallied to combat legislation like SOPA that restricts online use for the benefit of media institutions:
Stark points to a study by Musiksverige (Music Sweden), an industry association, that found music piracy in Sweden fell significantly after the introduction of Spotify, a streaming music service. “It shows what we have said all along: people want to reward artists for their work.”
Alexis Ohanian, Reddit’s co-founder, agrees. “I’m hopeful right now. These are not soundbite issues, they are complicated. If you look at the work that Reddit’s community did investigating Sopa, you can see that there is a lot of thought going into these issues in the community. Like a lot of rights, I think we took our right to a life online for granted until it was challenged. I think we are on guard now.”
Media execs are on guard too. Many look to the music industry and fear they may be next. Since the peer-to-peer filesharing site Napster emerged in 1999, music sales in the US have dropped 53%, from $14.6bn to $6.9bn in 2010. The digital world is a lot less lucrative than selling DVDs.
Last year the movie industry made $30bn at the box office worldwide. Ed Epstein, author of The Hollywood Economist, calculates box office revenue accounts for just 10% of a hit movie’s money. The rest comes from cable and satellite channels, pay-per-view TV, video rentals, DVD sales and digital downloads. All that extra cash comes from sources that Hollywood once railed against, and pressed Washington to crack down on.
via The online copyright war: the day the internet hit back at big media | Technology | The Guardian.
