This article provides some good analysis of why a massively-downloaded CAM copy of The Avengers didn’t stop the film from having the biggest opening weekend of all time.
A week before its premiere in US movie theaters, a camcorded version of The Avengers appeared online.
Immediately thousands of fans jumped on the release and according to figures collated by TorrentFreak, in the days that followed it was downloaded half a million times. While this may very well be a record for a “CAM” movie, it failed to exceed the download numbers of several other movies that were available in higher quality.
Record or not, the movie’s distributer Disney must have been terrified by this early release. However, this weekend the suits at the studio were able to breathe a sign of relief, or rather, start popping open the Champagne.
With more than $200 million in box office revenue, The Avengers had the most successful first weekend in movie history. It broke the record set by Harry Potter last year by more than $30 million, despite the “massive” piracy.
via The Avengers: Why Pirates Failed To Prevent A Box Office Record | TorrentFreak.




