The Avengers: Why Pirates Failed To Prevent A Box Office Record | TorrentFreak

This article provides some good analysis of why a massively-downloaded CAM copy of The Avengers didn’t stop the film from having the biggest opening weekend of all time.

A week before its premiere in US movie theaters, a camcorded version of The Avengers appeared online.

Immediately thousands of fans jumped on the release and according to figures collated by TorrentFreak, in the days that followed it was downloaded half a million times. While this may very well be a record for a “CAM” movie, it failed to exceed the download numbers of several other movies that were available in higher quality.

Record or not, the movie’s distributer Disney must have been terrified by this early release. However, this weekend the suits at the studio were able to breathe a sign of relief, or rather, start popping open the Champagne.

With more than $200 million in box office revenue, The Avengers had the most successful first weekend in movie history. It broke the record set by Harry Potter last year by more than $30 million, despite the “massive” piracy.

via The Avengers: Why Pirates Failed To Prevent A Box Office Record | TorrentFreak.

Right versus pragmatic – Marco.org

This piece by Marco Ament is another good contribution to the debate on piracy triggered by last week’s The Oatmeal comic.

Not all piracy represents lost sales: many pirates would never have paid, and would rather go without whatever they can’t easily pirate. That’s not a market worth worrying too much about, because there’s not much anyone can do to stop it, and any attempts to slow it down usually just limit, inconvenience, frustrate, and anger the paying customers.

And

Relying solely on yelling about what’s right isn’t a pragmatic approach for the media industry to take. And it’s not working. It’s unrealistic and naïve to expect everyone to do the “right” thing when the alternative is so much easier, faster, cheaper, and better for so many of them.

The pragmatic approach is to address the demand.

Right versus pragmatic – Marco.org.

Piracy roundup

There have been several interesting contributions to the piracy debate recently, too many to give each one an individual post. This Oatmeal cartoon has been circulating widely on Twitter and elsewhere, encapsulating the commonly held view that piracy is worsened by the fact that it can be very difficult to legally buy digital content in some cases, an argument also recently expressed by Matt Gemmell. An older Boing Boing post is also relevant here, about how much more frustrating it is to watch a legal DVD copy than a pirate one due to unskippable anti-piracy messages and trailers.

Reasoned responses have come from Andy Ihnatko and Craig Grannell who both make a similar point – that difficulty in buying something doesn’t mean we are entitled to steal it – whilst acknowledging the point The Oatmeal post makes.

The essence of the argument is as follows:

  • Pirates – media institutions make it too hard to buy digital content, by making it more expensive than DVDs, not available in all regions at the same time, not compatible with a wide range of devices, or simply not available at all. Piracy would be reduced if it was easier to be a legal consumer.
  • Non-pirates (if we are sticking with the established nautical metaphor, is this the navy?) – we are talking about entertainment products here, not food or medicine required to save lives. Difficulties in easily obtaining a media product legally does not mean that we are therefore entitled to steal it instead. It is possible to simply wait until it is available, buy a DVD copy or just go without.

Finally, reports yesterday also said that The Pirate Bay may well soon be blocked in the UK, much as Newzbin2 was, as attempts to censor the internet in order to protect the interests of media institutions continue.

Hang The Pirates — But Start With The Movie Moguls And Record Execs « Nosey Parker

This piece by Al Parker of the Toronto Sun is well worth a read for anyone interested in the MegaUpload shutdown:

Law enforcement agents smash their way into a private building with sledgehammers and crowbars as part of a broad organized crackdown on “pirates” and “outlaws” who are brazenly flouting U.S. copyright and patent law, supposedly costing the legitimate copyright and patent holders a fortune in lost — “stolen” — revenue.

The legally mandated enforcers cause extensive, malicious damage and confiscate equipment, files, material and money that are the legal property of the building’s owner, who is charged with a variety of offences related to the alleged theft of intellectual property in the form of motion-picture films and technology.

Having shut down the business of the building without the necessity of a guilty verdict in court and having appropriated private property, again without a court finding of guilt, the enforcers leave the victim of their legally sanctioned invasion to pick up the broken pieces of his life.

Sounds a lot like Kim Dotcom (nee Schmitz), the Internet tycoon currently sitting in a New Zealand jail waiting for the U.S. government and its Hollywood backers to finally, slowly (the U.S. won’t actually produce documents for another month) get around to filing a formal extradition request on copyright infringement conspiracy charges.

But it’s not.

The victim could have been Carl Laemmle or William Fox or one of the dozen other independent producers who were later glorified as the founders of Hollywood. The legal enforcers were hired thugs representing Thomas Edison’s motion picture trust, a monopoly combine that controlled almost all aspects of movie technology, production and distribution in the U.S. before World War I. And the time was 1910 — more than 100 years ago.

Hang The Pirates — But Start With The Movie Moguls And Record Execs « Nosey Parker.

The Sky is Rising: report shows that entertainment industry is thriving; anti-piracy laws are about profit-maximization, not survival – Boing Boing

Whilst we face a radically changed internet in order to try and limit piracy, this Cory Doctorow post links to a report showing how entertainment revenue has risen during the period it is supposed to have been harmed.

The Sky is Rising: report shows that entertainment industry is thriving; anti-piracy laws are about profit-maximization, not survival – Boing Boing.

Pirating the Oscars 2012: Ten Years of Data – Waxy.org

Andy Baio’s annual Oscar piracy post contains lots of great data useful for AS Film students and any A2 Media case studies  or coursework related to film piracy.

Every year, the MPAA tries desperately to stop Oscar screeners — the review copies sent to Academy voters — from leaking online. And every year, teenage boys battling for street cred always seem to defeat whatever obstacles Hollywood throws at them.

For the last 10 years, I’ve tracked the online distribution of Oscar-nominated films, going back to 2003. Using a number of sources (see below for methodology), I’ve compiled a massive spreadsheet, now updated to include 310 films.

This year, for the first time, I’m calling it: after three years of declines, the MPAA seems to be winning the battle to stop screener leaks. But why?

via Pirating the Oscars 2012: Ten Years of Data – Waxy.org.

Make good stuff, then make it easy for people to buy it. There’s your anti-piracy plan.

Following his amusingly flippant tweet about the MegaUpload closure, Jonathon Coulton gives the issue some further thought. Well worth a read if you are interested in the ongoing piracy debate.

Make good stuff, then make it easy for people to buy it. There’s your anti-piracy plan. The big content companies are TERRIBLE at doing both of these things, so it’s no wonder they’re not doing so well in the current environment. And right now everyone’s fighting to control distribution channels, which is why I can’t watch Star Wars on Netflix or iTunes. It’s fine if you want to have that fight, but don’t yell and scream about how you’re losing business to piracy when your stuff isn’t even available in the box I have on top of my TV.

A lot of us have figured out how to do this. So if you can stand me sounding a little crazy, listen: where is the proof that piracy causes economic harm to anyone? Looking at the music business, yes profits have gone down ever since Napster, but has anyone effectively demonstrated the causal link between that and piracy? There are many alternate theories (people buying songs and not whole albums, music sucking more, niches and indie acts becoming more viable, etc.). The Swiss government did a study and determined that unauthorized downloading (which 1/3 of their citizens do) does not create any loss in revenue for the entertainment industry.

MegaUpload by Jonathan Coulton

 

Piracy is part of the digital ecosystem | Technology | guardian.co.uk

More on piracy from The Guardian:

At the last Consumer Electronic Show, the British market intelligence firm Envisional presented its remarkable State of Digital Piracy Study. Here are some highlights:

• Pirated contents accounts for 24% of the worldwide internet bandwidth consumption.

• The biggest chunk is carried by bittorrent (the protocol used for file sharing); it weighs about 40% of the illegitimate content in Europe and 20% in the US (including downstream and upstream). Worldwide, bittorrent gets 250 million UVs per month.

• The second tier is made by the so-called cyberlockers (5% of the global bandwidth), among them the infamous Megaupload, raided a few days ago by the FBI and the New Zealand police. On the 500 million uniques visitors per month to cyberlockers, Megaupload drained 93 million UVs. (To put things in perspective, the entire US newspaper industry gets about 110 million UVs per month). The Cyberlockers segment has twice the users but consumes eight times less bandwidth than bittorrent simply because files are much bigger on the peer-to-peer system.

• The third significant segment in piracy is illegal video streaming (1.4% of the global bandwidth.)

There are three ways to fight piracy: endless legal actions, legally blocking access, or creating alternative legit offers.

I think this is the interesting point – creating alternative legitimate ways of getting digital content cuts piracy.

Compare the difference in US and EU internet traffic:

US – Netflix takes the largest chunk

EU – Bittorrent takes the largest chunk

via Piracy is part of the digital ecosystem | Technology | guardian.co.uk.